Growth Partner for Brands on Shopify (Not an agency)
We partner with Shopify brands in the Clothing & Lifestyle Niches to scale from below or around $100K/m to +$100K months consistently
*The $ figures serve as a reference point—we also work with brands operating in AUD, EUR, GBP, DKK, and other currencies.*
We’ll audit your brand and, if we see potential, we’ll run it through our proven full-funnel system—the exact framework we use to help 6 and 7-figure brands scale profitably in 2025 by increasing total orders, boosting lifetime value, and lowering customer acquisition costs.
Trusted By
Working this narrow gives us leverage. Across the clothing and lifestyle space, the emotional pain points and buying triggers are often the same - whether it’s for men or women, streetwear, high-end, activewear, whatever. We’ve worked a lot with similar ICPs and know what makes them convert. We know how to build your funnel - from high-performing email flows and proven ad concepts to creatives tailored to every stage of the journey. When something works for one brand, we adapt it to another with the same audience - always shaped to fit the brand and its ICP.
+
%
Of our clients' revenue is from paid social and email.
+
Markets we have helped clients in:
Denmark, Norway, Sweden, Germany, Netherlands, Australia, New Zealand, UK, USA and Canada.
+
Years of experience with Shopify Brands
Average monthly partnership period
brands have experienced negative returns on their investment with us.
%
Performance
STATS
Try Our 30-Day Trial Instead of a 3–6 Month Commitment.
Must companies lock you in for 3–6 months from the start. While we still offer 3-6 month commitments for the right brands if they want, we’ve opened up a 30-day trial — because we’re confident we can prove our value fast.
We’ve tested this with our last two brands coming onboard — it’s made getting started easier, faster, and more collaborative. Low risk, real execution, and no long-term lock-in upfront.
Hear more about it here down below:
Are These the Roadblocks Stopping Your Brand from Scaling?
Brands doing $50K–$150K/month often run into the same bottleneck: what got them here won’t get them further. Scaling beyond that level requires more than decent product and some content - it demands a cohesive growth system across acquisition, retention, and conversion.
Stuck in a cycle of scaling up, but have to pull back because ROAS tanks, CAC/CPA increases and scaling becomes unprofitable.
You’re not building a creative strategy for top-of-funnel buyers - just retargeting warm leads until they burn out.
Thinking same boring static ads will scale your brand.
You’re using price cuts to compensate for a weak funnel - bleeding margin just to move volume.
Your customer journey lacks cohesion - ads, site, content, email, and product strategy operate in isolation. Each part of the funnel is optimized independently, not collectively.
Top-performing ads fatigue fast, and there's no system in place to understand why and no clear feedback loop to guide iteration.
Klaviyo flows are basic - no true LTV or retention strategy.
No creative tagging—so you have no idea what’s driving results (Hook? UGC? Offer?)
No system for structured creative testing - just random launches and hope
No MER thresholds or contribution margin targets—so you don’t know if scaling is profitable.
You’re only running Meta - zero diversification = zero stability.
Why ML Digital?
01
We dedicate ourselves to specific niches, partnering with a limited number of clients to ensure high quality.
By working exclusively with clothing and lifestyle brands, generating below or around $100K in revenue a month, aiming to scale to over $100K a month, we understand the challenges you face and the future challenges of scaling.
We leverage our best-performing strategies across clients. This targeted approach combines tailored solutions with strategies that have proven successful for other clients in the same niche and revenue bracket, allowing us to overlap and adapt strategies for optimal growth.
02
We only work with brands we can deliver results for.
If the partnership isn’t profitable for you, it doesn’t work for us either. We track performance closely using both external tools and internal systems to ensure we’re hitting KPIs. And for brands that have worked with us beyond 6 months, none have experienced a net loss.
03
We build long-lasting brands.
We recognize that commercial success must align with brand integrity. Maintaining a consistent brand message is key, and frequent promotions can weaken it. That’s why we focus on strategies that balance short-term sales activities with long-term brand-building efforts, preserving your brand’s value and ensuring a seamless brand experience, while driving sustainable growth and long-term customer loyalty.
04
+4 years of experience in the same field.
Only webshops. Only Shopify brands. Only lifestyle and clothing brands—for over four years. We've seen your challenges before; we know your industry, and we understand what works. Our experience enables us to navigate the complexities of your market and deliver solutions that drive growth
01
We dedicate ourselves to specific niches, partnering with a limited number of clients to ensure high quality.
By working exclusively with clothing and lifestyle brands, generating below or around $100K in revenue a month, aiming to scale to over $100K a month, we understand the challenges you face and the future challenges of scaling.
We leverage our best-performing strategies across clients. This targeted approach combines tailored solutions with strategies that have proven successful for other clients in the same niche and revenue bracket, allowing us to overlap and adapt strategies for optimal growth.
02
We only work with brands we can deliver results for.
If the partnership isn’t profitable for you, it doesn’t work for us either. We track performance closely using both external tools and internal systems to ensure we’re hitting KPIs. And for brands that have worked with us beyond 6 months, none have experienced a net loss.
03
We build long-lasting brands.
We recognize that commercial success must align with brand integrity. Maintaining a consistent brand message is key, and frequent promotions can weaken it. That’s why we focus on strategies that balance short-term sales activities with long-term brand-building efforts, preserving your brand’s value and ensuring a seamless brand experience, while driving sustainable growth and long-term customer loyalty.
04
+4 years of experience in the same field.
Only webshops. Only Shopify brands. Only lifestyle and clothing brands—for over four years. We've seen your challenges before; we know your industry, and we understand what works. Our experience enables us to navigate the complexities of your market and deliver solutions that drive growth
01
We dedicate ourselves to specific niches, partnering with a limited number of clients to ensure high quality.
By working exclusively with clothing and lifestyle brands, generating below or around $100K in revenue a month, aiming to scale to over $100K a month, we understand the challenges you face and the future challenges of scaling.
We leverage our best-performing strategies across clients. This targeted approach combines tailored solutions with strategies that have proven successful for other clients in the same niche and revenue bracket, allowing us to overlap and adapt strategies for optimal growth.
02
We only work with brands we can deliver results for.
If the partnership isn’t profitable for you, it doesn’t work for us either. We track performance closely using both external tools and internal systems to ensure we’re hitting KPIs. And for brands that have worked with us beyond 6 months, none have experienced a net loss.
03
We build long-lasting brands.
We recognize that commercial success must align with brand integrity. Maintaining a consistent brand message is key, and frequent promotions can weaken it. That’s why we focus on strategies that balance short-term sales activities with long-term brand-building efforts, preserving your brand’s value and ensuring a seamless brand experience, while driving sustainable growth and long-term customer loyalty.
04
+4 years of experience in the same field.
Only webshops. Only Shopify brands. Only lifestyle and clothing brands—for over four years. We've seen your challenges before; we know your industry, and we understand what works. Our experience enables us to navigate the complexities of your market and deliver solutions that drive growth
01
We dedicate ourselves to specific niches, partnering with a limited number of clients to ensure high quality.
By working exclusively with clothing and lifestyle brands, generating below or around $100K in revenue a month, aiming to scale to over $100K a month, we understand the challenges you face and the future challenges of scaling.
We leverage our best-performing strategies across clients. This targeted approach combines tailored solutions with strategies that have proven successful for other clients in the same niche and revenue bracket, allowing us to overlap and adapt strategies for optimal growth.
02
We only work with brands we can deliver results for.
If the partnership isn’t profitable for you, it doesn’t work for us either. We track performance closely using both external tools and internal systems to ensure we’re hitting KPIs. And for brands that have worked with us beyond 6 months, none have experienced a net loss.
03
We build long-lasting brands.
We recognize that commercial success must align with brand integrity. Maintaining a consistent brand message is key, and frequent promotions can weaken it. That’s why we focus on strategies that balance short-term sales activities with long-term brand-building efforts, preserving your brand’s value and ensuring a seamless brand experience, while driving sustainable growth and long-term customer loyalty.
04
+4 years of experience in the same field.
Only webshops. Only Shopify brands. Only lifestyle and clothing brands—for over four years. We've seen your challenges before; we know your industry, and we understand what works. Our experience enables us to navigate the complexities of your market and deliver solutions that drive growth
How we scale brands
Our focus is grounded in delivering performance-driven solutions that drive growth while keeping acquisition costs low and customer lifetime value high.
Strategy and Offers
We create tailored strategies and irresistible offers that capture your audience's attention and drive sustainable growth for your business. By leveraging market insights and consumer behavior, we ensure that every strategy we implement resonates deeply with your target demographic, ultimately leading to increased engagement and profitability.
Influencer and UGC Strategy
Reduce your CPA and drive higher conversions through authentic, relatable content. Our influencer and UGC strategies are designed to engage your audience, fostering trust and accelerating customer acquisition.
Paid Social
Years of experience in paid social enable us to create measurable success for ambitious brands by lowering CPA and boosting conversions. We take a data-led approach, paired with creative execution, to deliver efficient growth on key social media platforms.
Email Marketing
Increase profitability per customer and extend their lifetime value with hyper-personalised email flows that not only retain customers but also boost their average order value.
CRO Consultation
Maximise your traffic by increasing the conversion rate through targeted CRO strategies that create greater value per visitor. (We don't code. But we have partners who can).
ML Digital was founded with a consumer-centric approach.
Four years ago, we realized that reporting vanity metrics like CTR and CPC, was a mistake. We quickly discovered that webshop owners who are focused on scaling prioritize customer acquisition, the cost of that acquisition, the value those customers bring in, and their retention—essentially honing in on CAC, LTV, revenue and profit. This is why we integrate third-party tools like Triple Whale and utilize our internal tracking sheets to monitor essential KPIs on a daily basis. We eliminate 'fluff' and concentrate on the metrics that truly drive success, such as CAC, LTV, and MER.
The Process.
Since we fully tailor our system and the order in which we execute them depending on your company's needs, this is typically how the process looks when we partner up with a brand.
01
Pre Onboarding and Audit.
Initial meeting to assess your current standing and align on your business goals.
Deep-dive audit across your customer journey: ads, email, CRO, creative, and offer strategy
If we determine we are a good fit, we'll build your custom Growth Map - the exact benchmarks, KPIs, and rollout plan.
02
Onboarding and Research.
Set up the necessary tools and processes for smooth execution. Refine the strategy based on market insights and business objectives
Market, customer and competitor research.
Onboarding and Strategy Call (Ensure all stakeholders are aligned on the upcoming phases.)
03
Implementation. Review. Optimize.
Launch and execute opportunities identified in the audit and implement the agreed-upon strategy
Regular check-ins to align on progress and address any emerging challenges to keep the momentum going.
Ongoing performance monitoring and reporting with adjustments as needed to make sure we are outperforming benchmarks and scaling towards our goal.
04
Revenue. Profit. Scale
We relentlessly refine and optimise our strategies to maximize performance and drive better results.
Utilizing insights from third-party tools alongside our own performance sheets, we amplify and scale successful strategies that not only increase revenue but also decrease CPA.
Ongoing testing to ensure long-term growth and profitability.
Cases
We’ve signed NDAs (non-disclosure agreement) with all our partners, but I’m allowed to share revenue along with a few other insights. (Email us for more cases)
Shopify clothing brand womens niche. aov $95
From being stuck at 50k a month to scaling beyond 130k a month without discounts
We often work with brands stuck at 50 to 100k/month. For this brand, to break through, we focused on three things: First, we redefine the content strategy with more top-funnel focus. Second, we build omni-presence by expanding Klaviyo flows, allocating budget to TikTok and reducing reliance on Meta. Third, we tighten tracking by setting MER or contribution margin targets and shift decision-making from day-to.day to clearer 5-10 day trends.
shopify clothing brand mens niche. aov $78
Another one. From $107K/month to over a quarter million.
This brand hit $100k/month but couldn’t scale profitably. We reworked their offer positioning, added top-funnel content to reduce reliance on warm audiences (a common bottleneck!), and introduced a structured testing calendar for both creatives and emails. These changes were just part of what helped push past 250k/month with control - alongside a cleaner ad account structure that made it easier to test, scale, and allocate budget where it actually moved the needle.
Shopify clothing brand womens niche. aov $85
Klaviyo Case only. More than 2.5x their revenue from email.
This brand brought us in to focus only on Klaviyo. We rebuilt everything - flows, pop-ups, campaign calendar, and designs tailored to their ICP. With a stronger retention engine in place, email quickly became a key revenue driver. And because it targets people you’ve already paid to reach - both buyers and non-buyers - the revenue is far more profitable than cold acquisition.
Shopify clothing brand mens niche. aov $101
8x in Meta Ads revenue within 16 weeks.
This brand was doing ~10k DKK/day but couldn’t scale. We migrated them to Shopify, rebuilt the ad account, and launched a full Klaviyo setup. 2nd screenshot shows 50k DKK on a Monday (typically slow), but the week averaged 80k/day. We dialed in the perfect balance of studio, lifestyle, product, and offer-focused creatives to support every stage of the customer journey — helping 8x revenue in 16 weeks
Contact us for more cases
We’ve signed NDAs (non-disclosure agreement) with all our partners, but I’m allowed to share revenue along with a few other insights.
FAQ
Since you work in such a narrow niche, would you onboard my biggest competitor?
Lifestyle brand? What is that?
Is there a contract in place?
Do you require a long-term commitment from the start?
What type of companies do you work with?
How much will I be involved in the work?
How do we follow performance?
What does pricing look like?
Still have more questions?
CONTACT
Get In Touch!
No obligation of course.
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Email: Mads@mldigital.dk