ML DIGITAL

ML DIGITAL

ML DIGITAL

About us

Experts in growing brands and lead-gen businesses through online strategies

Experts in growing brands and lead-gen businesses through online strategies

Experts in growing brands and lead-gen businesses through online strategies

We work with established Shopify brands and serious info product businesses that need more than isolated tactics. Brands that value strong positioning, content, and a high converting funnel, but want a structured system behind it.

For Shopify, we align paid acquisition, creative, email retention, and offer strategy around scalable growth and clear profitability targets.

For lead-gen businesses (B2C & B2B), we build the full funnel from traffic and lead capture to nurture and backend monetization, focused on lead quality, conversion rates, and predictable sales systems.

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Years experience

Years of experience in ads, funnels & strategy

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Average MER

Measured across paid and total revenue, not just platform ROAS

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Markets

Markets we have helped clients in: Scandinavia, Europe, Australia, New Zealand, UK, USA and Canada

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Performance

All of our clients are satisfied with our work and service

Our work

Who we help

Who we help

Who we help

For ecommerce and info founders who want structure behind their growth.

For ecommerce and info founders who want structure behind their growth.

Shopify Brands

We work with established Shopify clothing and lifestyle brands doing roughly 50k to 150k USD per month, that want to scale without relying on constant discounts. Typically creative led brands with a strong sense of identity, who understand the importance of content, positioning, and full funnel thinking. Brands that already value creative strategy, but want a clearer system behind acquisition, retention, and scaling profitably.

Shopify Brands

We work with established Shopify clothing and lifestyle brands doing roughly 50k to 150k USD per month, that want to scale without relying on constant discounts. Typically creative led brands with a strong sense of identity, who understand the importance of content, positioning, and full funnel thinking. Brands that already value creative strategy, but want a clearer system behind acquisition, retention, and scaling profitably.

Shopify Brands

We work with established Shopify clothing and lifestyle brands doing roughly 50k to 150k USD per month, that want to scale without relying on constant discounts. Typically creative led brands with a strong sense of identity, who understand the importance of content, positioning, and full funnel thinking. Brands that already value creative strategy, but want a clearer system behind acquisition, retention, and scaling profitably.

Lead-gen businesses (B2C & B2B)

We structure the entire growth engine around proven marketing principles - meeting prospects at the right level of market awareness and sophistication (Eugene Schwartz's framework), then building funnel architecture, paid acquisition, email systems, and content strategy around that. Everything is built to improve lead quality, lower CPL, and increase show-up rates. We track performance properly, whether that means custom event tracking across platforms like Meta Ads, or - in cases where we're working with just a pixel - backend tracking that connects leads to actual closes. This lets us attribute revenue back to the channels driving it, so decisions are never made in the blind, only on real numbers.

Lead-gen businesses (B2C & B2B)

We structure the entire growth engine around proven marketing principles - meeting prospects at the right level of market awareness and sophistication (Eugene Schwartz's framework), then building funnel architecture, paid acquisition, email systems, and content strategy around that. Everything is built to improve lead quality, lower CPL, and increase show-up rates. We track performance properly, whether that means custom event tracking across platforms like Meta Ads, or - in cases where we're working with just a pixel - backend tracking that connects leads to actual closes. This lets us attribute revenue back to the channels driving it, so decisions are never made in the blind, only on real numbers.

Lead-gen businesses (B2C & B2B)

We structure the entire growth engine around proven marketing principles - meeting prospects at the right level of market awareness and sophistication (Eugene Schwartz's framework), then building funnel architecture, paid acquisition, email systems, and content strategy around that. Everything is built to improve lead quality, lower CPL, and increase show-up rates. We track performance properly, whether that means custom event tracking across platforms like Meta Ads, or - in cases where we're working with just a pixel - backend tracking that connects leads to actual closes. This lets us attribute revenue back to the channels driving it, so decisions are never made in the blind, only on real numbers.

Services

What we do

What we do

What we do

Find out which one of our services fit the needs of your situation

Find out which one of our services fit the needs of your situation

Meta Ads

We build structured Meta systems for Shopify brands focused on profitable customer acquisition and scalable growth. For lead-gen businesses (B2C & B2B), we optimize around lead cost, qualified leads, and conversion to booked calls or closed deals.

TikTok Ads

For ecommerce, we test creative angles that drive profitable purchases at scale. For lead-gen businesses (B2C & B2B), we focus on strong hooks and native creatives that lower CPL and improve lead-to-close conversion.

Google Ads

We capture high-intent demand through Search, Shopping, or funnel-based campaigns. Whether it's product sales or lead generation (B2C & B2B), everything is built around scalable and measurable acquisition.

Klaviyo

For Shopify stores, we build flows and campaigns that increase LTV and repeat purchases. For lead-gen businesses (B2C & B2B), we create email sequences that nurture leads and convert them into customers.

Creative Strategy

For Shopify brands, we develop content funnels and messaging that increases CVR and AOV. For lead-gen businesses (B2C & B2B), we structure offers and positioning around market awareness and sophistication — meeting prospects where they are — to improve opt-in rates and lead quality.

Strategy & Consulting

We work on unit economics, breakeven targets, and retention for ecommerce. For lead-gen businesses (B2C & B2B), we focus on lead economics, funnel conversion rates, and backend monetization.

Our work

Results

Results

Results

Some of our work

Shopify Clothing Brand Mens Niche. AOV $137

This brand hit $100k/month but couldn’t scale profitably. We reworked their offer positioning, added top-funnel content to reduce reliance on warm audiences (a common bottleneck!), and introduced a structured testing calendar for both creatives and emails. These changes were just part of what helped push past 250k/month with control - alongside a cleaner ad account structure that made it easier to test, scale, and allocate budget where it actually moved the needle.

Shopify

Meta & Klaviyo

Shopify Clothing Brand Mens Niche. AOV $137

This brand hit $100k/month but couldn’t scale profitably. We reworked their offer positioning, added top-funnel content to reduce reliance on warm audiences (a common bottleneck!), and introduced a structured testing calendar for both creatives and emails. These changes were just part of what helped push past 250k/month with control - alongside a cleaner ad account structure that made it easier to test, scale, and allocate budget where it actually moved the needle.

Shopify

Meta & Klaviyo

Shopify Clothing Brand Mens Niche. AOV $137

This brand hit $100k/month but couldn’t scale profitably. We reworked their offer positioning, added top-funnel content to reduce reliance on warm audiences (a common bottleneck!), and introduced a structured testing calendar for both creatives and emails. These changes were just part of what helped push past 250k/month with control - alongside a cleaner ad account structure that made it easier to test, scale, and allocate budget where it actually moved the needle.

Shopify

Meta & Klaviyo

Shopify Clothing Brand | Womens Niche | AOV $85

Klaviyo Case Only. More than 2.5x their revenue from email. This brand brought us in to focus only on Klaviyo. We rebuilt everything - flows, pop-ups, campaign calendar, and designs tailored to their ICP. With a stronger retention engine in place, email quickly became a key revenue driver. And because it targets people you’ve already paid to reach - both buyers and non-buyers - the revenue is far more profitable than cold acquisition.

Shopify

Meta and Klaviyo

Shopify Clothing Brand | Womens Niche | AOV $85

Klaviyo Case Only. More than 2.5x their revenue from email. This brand brought us in to focus only on Klaviyo. We rebuilt everything - flows, pop-ups, campaign calendar, and designs tailored to their ICP. With a stronger retention engine in place, email quickly became a key revenue driver. And because it targets people you’ve already paid to reach - both buyers and non-buyers - the revenue is far more profitable than cold acquisition.

Shopify

Meta and Klaviyo

Shopify Clothing Brand | Womens Niche | AOV $85

Klaviyo Case Only. More than 2.5x their revenue from email. This brand brought us in to focus only on Klaviyo. We rebuilt everything - flows, pop-ups, campaign calendar, and designs tailored to their ICP. With a stronger retention engine in place, email quickly became a key revenue driver. And because it targets people you’ve already paid to reach - both buyers and non-buyers - the revenue is far more profitable than cold acquisition.

Shopify

Meta and Klaviyo

Shopify Clothing Brand | Womens Niche. AOV $95

From being stuck at 50k a month to scaling beyond 130k a month without discounts. We often work with brands stuck at 50 to 100k/month. For this brand, to break through, we focused on three things: First, we redefine the content strategy with more top-funnel focus. Second, we build omni-presence by expanding Klaviyo flows, allocating budget to TikTok and reducing reliance on Meta. Third, we tighten tracking by setting MER or contribution margin targets and shift decision-making from day-to.day to clearer 5-10 day trends.

Shopify

Meta, TikTok and Klaviyo

Shopify Clothing Brand | Womens Niche. AOV $95

From being stuck at 50k a month to scaling beyond 130k a month without discounts. We often work with brands stuck at 50 to 100k/month. For this brand, to break through, we focused on three things: First, we redefine the content strategy with more top-funnel focus. Second, we build omni-presence by expanding Klaviyo flows, allocating budget to TikTok and reducing reliance on Meta. Third, we tighten tracking by setting MER or contribution margin targets and shift decision-making from day-to.day to clearer 5-10 day trends.

Shopify

Meta, TikTok and Klaviyo

Shopify Clothing Brand | Womens Niche. AOV $95

From being stuck at 50k a month to scaling beyond 130k a month without discounts. We often work with brands stuck at 50 to 100k/month. For this brand, to break through, we focused on three things: First, we redefine the content strategy with more top-funnel focus. Second, we build omni-presence by expanding Klaviyo flows, allocating budget to TikTok and reducing reliance on Meta. Third, we tighten tracking by setting MER or contribution margin targets and shift decision-making from day-to.day to clearer 5-10 day trends.

Shopify

Meta, TikTok and Klaviyo

Shopify Clothing Brand | Mens Niche. AOV $141

8x in Meta Ads revenue within 16 weeks. This brand was doing ~10k DKK/day but couldn’t scale. We migrated them to Shopify, rebuilt the ad account, and launched a full Klaviyo setup. 2nd screenshot shows 85k DKK on a Monday, the week averaged 80k/day. We dialed in the perfect balance of studio, lifestyle, product, and offer-focused creatives to support every stage of the customer journey — helping 8x revenue in 16 weeks

Shopify

Meta Ads

Shopify Clothing Brand | Mens Niche. AOV $141

8x in Meta Ads revenue within 16 weeks. This brand was doing ~10k DKK/day but couldn’t scale. We migrated them to Shopify, rebuilt the ad account, and launched a full Klaviyo setup. 2nd screenshot shows 85k DKK on a Monday, the week averaged 80k/day. We dialed in the perfect balance of studio, lifestyle, product, and offer-focused creatives to support every stage of the customer journey — helping 8x revenue in 16 weeks

Shopify

Meta Ads

Shopify Clothing Brand | Mens Niche. AOV $141

8x in Meta Ads revenue within 16 weeks. This brand was doing ~10k DKK/day but couldn’t scale. We migrated them to Shopify, rebuilt the ad account, and launched a full Klaviyo setup. 2nd screenshot shows 85k DKK on a Monday, the week averaged 80k/day. We dialed in the perfect balance of studio, lifestyle, product, and offer-focused creatives to support every stage of the customer journey — helping 8x revenue in 16 weeks

Shopify

Meta Ads

FAQs

Answering your questions

Answering your questions

Answering your questions

Got more questions? Send us your enquiry below

Got more questions? Send us your enquiry below

Got more questions? Send us your enquiry below

Get in touch

Do you require a long term commitment from the start?

No, we don’t. Our partners commit to a minimum engagement of just 90 days. After that, if performance meets expectations, most clients prefer to continue on a rolling month-to-month basis with a 30-day notice period. Others choose to sign a new contract for a set number of months. This is always evaluated and discussed, and ultimately, the decision is yours - unless we determine that we can no longer add value.

What type of companies do you work with?

We work with two types of companies: established Shopify ecommerce brands scaling profitable acquisition, and lead-gen businesses (B2C & B2B) - building simple lead systems

Is there a contract in place?

Yes. We will send a contract over before we start anything. It’s a standard NDA contract. Everything will be in there with topics such as scope of work, period of our partnership etc.

Are you a classic agency?

No.

How many companies do you work with at a time?

4-8 at a time - just so we can allocate enough time for each case.

Contact

Get in touch

Get in touch

Get in touch

For any inquiries or to explore your vision further, we invite you to contact us using the details provided below.

Office

Copenhagen, Denmark

Email

mads@mldigital.dk

Mobile

+45 21 46 19 06